An education and content marketing establishment in the United States had as main needs the referral of students to partner universities, lead generation between universities and potential future students, as well as referral and indication of companies and services in exchange for benefits to end customers. With the solutions presented by Blue Dot the goals were achieved!
Blue Dot's team proposed partnerships between several higher education institutions in the country to refer students to their respective universities. Through marketing campaigns, the names of potential customers were captured. Contact with these customers was made with the ultimate goal of transferring them to the previously mentioned partner companies.
With the proposed actions, more than 18 thousand enrollments were confirmed in one year, also reaching seniors and veterans who were interested in continuing their studies. In addition, it was possible to notice the increase in revenues of partner companies and universities through lead generation and referrals of customers interested in their respective services.
For this client, Blue Dot worked on the complete development of campaigns, from recruitment and training to scripts and quality control.
