Build customer loyalty through different actions is a primary mission of any company. Added to this, you need to look closely at leads. That is, to potential customers who, at some point, have shown interest in a product or service offered by it.
In this article, we'll introduce you, in detail, to what leads are and how to work with them. Follow with us!
What are leads?
As we mentioned earlier, leads are potential consumers of a product or service. Therefore, they are people who, although not yet customers, have already shown interest in one or more solutions offered by the company.
Leads may have downloaded material from the organization's website, requested a quote, or simply tried a product. In this sense, it is essential that companies adopt effective communication measures with this audience. After all, if there was interest, the purchase has everything to go!
This term has become even better known since the growth of inbound marketing, in which a company adopts a series of strategies to attract customers. The process takes place within the sales funnel and, throughout it, the marketing and sales teams resolve doubts and send various content to leads (blog articles, e-books, email marketing, videos, among others).
What is lead generation?
Lead generation is nothing more than converting people who knew the brand into potential customers for the business. It is crucial that, more than making content available, inbound marketing strategies are transformed into opportunities for the operation.
The use of "baits" that arouse interest, focusing on a product, is an excellent option. Therefore, it is valid to bet on product demonstrations and sending e-books, with the availability of a form to be filled in by the interested party, for example.
How to generate and nurture leads?
Lead generation happens in different ways. To attract interested parties and convert them into potential customers, elements such as:
● Landing page: is the page where users click on advertising links, 100% focused on converting those interested in leads;
● Form: in it, interested parties must inform address, e-mail, telephone, among other information;
● Offer: relevant attraction mechanism, available after filling out the form;
● CTA: This is the call to action, such as “register your email” or “download”.
For this, the main channels used are:
● Blog: centralizes the company's position with informative content;
● E-mail Marketing: allows personalized offers and close relationship with leads;
● Social Media: It's great for getting to know your audience and interacting with them.
After lead generation, lead nurturing comes into play. At this stage, the business, which already has important contact information for the interested party, must communicate closely with him.
Relevant content and all necessary support must be made available to leads by the team responsible for inbound marketing strategies. The intention, at this stage, should be to help solve potential customers' problems, without worrying only about the sale.
Lead generation is one of Blue Dot's solutions
Lead generation is one of the solutions we offer companies. Our team presents everything you can offer to potential customers in a clear and objective way!
Get in touch now and find out how we can help you!
